About Us

History of Kuoni Global Travel Services

Our origins date back to 1906, the year that Alfred Kuoni established a travel agency at Sonnenquai 6 (today Bellevue Place in Zurich, Switzerland) as an extension of the haulage company he owned together with his brothers. Among the first package tours was a 1 CHF train journey to the Uetliberg, a lookout point just above Zurich.

In 1907 the travel agency first offered guided tours abroad to Egypt and quickly expanded to allow people to discover unknown countries and incredible destinations. Even in the early days, the focus was on organising high quality group tours with personalised customer care. Already in 1963, the Tokyo branch of Kuoni was opened specifically for the Groups business. Over the years, Kuoni has gained a strong reputation as a reliable and respected tour operator within the FIT and Groups market.

The world has changed many times over since 1906, and the diversity of the businesses Kuoni has been involved in has adapted and grown. The retail branches were sold to the REWE Group in 2015, alongside a long-term license to use the Kuoni name. In 2017, Kuoni Global Travel Services was acquired by the Tokyo-based industry leader JTB Corp.

Kuoni Global Travel Services is proud to bear the Kuoni name and continue the legacy of our founder Alfred Kuoni.

Leadership Team

Reto Wilhelm


Reto was appointed as the CEO of Kuoni Global Travel Services in March 2017. He is responsible for the strategic direction of the business. With a wealth of experience across the travel sector, Reto has joined Kuoni three times – this is the place he first started his career in 1986. 

Tim Martin

SVP Sales & Marketing

Tim joined in August 2016. Tim is responsible for driving growth from 18 source markets and generating group sales from 51 different countries with a team of approximately 400 sales personnel.

Marco Russi

SVP Global Operations & Procurement

Marco is responsible for leading our global Operations and Procurement function. Marco has been with the company for over 20 years in various management positions in Procurement & Operations for Groups & FIT.

Claudio Torti


With over 30 years' experience in successfully leading global businesses with strong presence in Japan and Asia Pacific, including China, and the Americas, Claudio was appointed SVP Global MICE in April 2018.

Alex Nelles

Chief Technology Officer

Alex is accountable for end-to-end technology. His team handles all aspects of planning, building and running technology, as well as IT support functions such as security. Alex joined Kuoni Global Travel Services in October 2016. 

Alpana Banerjee

Chief HR Officer

Alpana has over 12 years of global experience in Kuoni, having originally joined as the Head of Talent & Development for India. Alpana relocated to Zurich in October 2015 when she took on the role of CHRO of Kuoni Global Travel Services.

Lukas Kreienbühl

Chief Financial Officer

Lukas joined Kuoni Global Travel Services in November 2014. He is responsible for leading all finance functions as well as legal, corporate and business development.